Narrativas para la Agenda 2030
This document brings together the debates, ideas, and conclusions emerging from workshops and meetings held throughout 2024, which involved representatives from civil society organizations, businesses, and public administrations, as well as communication professionals, academics and cultural practitioners, people from different generations, and residents from both rural and urban areas. This collective intelligence allows us to move towards an action plan on how to communicate the 2030 Agenda in order to rekindle social and political commitment in the years ahead. The document sets out nine proposals to improve how we communicate the 2030 Agenda during the remaining period, advocating for a less technical and more emotionally engaging language, while also analyzing the main weaknesses in the SDGs narrative since their inception.
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